The latest version of Bango’s mobile analytics service, Bango (News - Alert) Analytics v4, provides mobile site owners with mobile analytics in real time "regardless of network connection," company officials say. 

 

Bango officials stress the interoperability of network connections since it’s not unusual for smartphone users to swap between WiFi (News - Alert) and operator gateway as they move around during the day.

Bango CEO Ray Anderson, concerning the launch, says “History is repeating itself. Businesses have benefited from choosing products like Omniture (News - Alert) and Coremetrics to get data of their website traffic. The same thing is happening in the mobile world.”

He says the latest version of Bango’s mobile analytics service lets businesses track unique visitors whether a mobile user connects via operator gateway, WiFi or home broadband -- even if users change their connection. It also has the capability of its Identifier technology, "so now everyone who interacts with a mobile Web site or mobile campaign has a privacy protected, unique user ID, no matter what type of network connection they use." 

The product lets people see metrics by the hour, so marketers have a better understanding how a mobile marketing campaign is performing in real time so any necessary adjustments can be made. There are advanced filtering and sorting for segmentation of mobile data, "so it’s quick to get to the results needed on a case by case basis," company officials say: "Live data is used to provide greater accuracy, rather than pre-cached reports which throw away the original raw information."

A 30-day trial is offered on their home page.

 

Late last year TMC's Nitya Prashant reported that a Bango-commissioned survey of the twenty most trafficked PC Web sites found that "half of these sites do not work well on mobile phones." It concluded that PC Web sites are not adapting fast enough to match mobile browsing trends. 

 

"Even though 5 percent of visitors to PC Web sites come from mobile devices (compared to 1 percent last year), PC Web sites have yet to show mobile-friendly versions of their sites.," Prashant wrote: "The survey was based on the Top 20 most trafficked PC Web sites as published by Nielsen Online, July 2008. Tests were carried out on the Motorola (News - Alert) V3 Razr and Nokia 6300 on AT&T in the U.S. and Vodafone in the UK."