Arby's has announced it incorporated a mobile component to complement its traditional marketing promotion strategy in a bid to reach consumers on-the-go and enhance customer interaction. Thanks to help from Cellfire (News - Alert), they will be distributing mobile coupons to satisfy customer cravings that are redeemable at 250 restaurants throughout Atlanta, Birmingham, Dallas-Ft.Worth, Los Angeles, and Tampa-St. Petersburg.

 

Cellfire provides consumers with convenient discounts directly on their mobile phones.

 

Arby's Restaurant Group, Inc. (ARG) is a subsidiary of Triarc Companies, Inc. is based in Atlanta, is the franchisor of the Arby's restaurant system. Their group consists of approximately 3,700 restaurants worldwide, and is owner and operator of over 1,100 of those restaurants located in the United States.

 

"Cellfire's mobile coupons help us deliver value right into our customers' hands when they are on-the-go, hungry for fresh, great tasting quality food and looking for a deal," said Cyndi Richardson, Vice President, Company Marketing, Arby's Restaurant Group, Inc.

 

"Brands are always looking for ways to more effectively communicate with customers," said Brent Dusing, CEO of Cellfire. "Mobile devices enable a one-to-one interaction, immediacy and accessibility that surpass what other media can offer, allowing innovators like Arby's to engage consumers wherever they may be."

 

Customers who desire to get access to this mobile coupon offer can register themselves at the Cellfire Web site or send a text message with the keyword ARBYS to 22888.

 

Cellfire notes that consumers can easily access the mobile coupon service through an easy-to-use mobile application that resides on their cell phone or through a mobile Web browser.

 

Coupons are displayed in an organized manner, allowing consumers to navigate through coupons by category and select the offers they want to use. Users are also updated with new offers and they can select at their convenience and use discounts specific to their geographic area.